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Headlines > Brand Innovation

Next step for cosmetics devices – brand bundling

20-Aug-2012 - In the first of a series on one of the industry’s hot topics, cosmetics devices, we speak to an expert in the area to find out about how the category...

Personal care companies shift marketing budgets as costs hit hard - research

08-Dec-2011 - The big personal care players are curtailing their spend on marketing and advertising as rising costs continue to impact shrinking profit margins.

Organic Monitor: marketing and distribution can help clear up natural claim confusion

25-Oct-2011 - Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also...

Branding and packaging important for future success of men’s grooming market

23-Sep-2011 - Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging...

Internet is rising retail channel but attracting consumers can be difficult: Mintel

10-May-2010 - Although the internet is an expanding retail channel in the US it can be difficult to entice consumers into making an initial purchase, according to market research company Mintel.

News in brief

Marketing software helps Paula’s Choice double revenues

10-Mar-2010 - Online cosmetics company Paula’s Choice claims to have doubled its email marketing revenue through the use of Lyris HQ software.

FDA cracks down on fake marketing claims over H1N1 products

27-Oct-2009 - The US FDA has launched a campaign that targets a number of unapproved personal care products marketed via the internet and claiming to protect against the H1N1 flu virus.

The key to marketing cosmetics could lie in attitudes to equality

20-Oct-2009 - US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.

Changing retail landscape helps define cosmetics in BRIC markets

05-Oct-2009 - The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.

Estee Lauder cuts unprofitable brand

21-Sep-2009 - Estee Launder has ceased distribution of its Prescriptive brand as part of moves to enhance the profitability of the company.


Brand protection means tougher work for lawyers

17-Aug-2009 - A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.

Top three stories this week

L'Oreal taken to court in Sweden for marketing claims

18-Jun-2009 - L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.

Good looking bias presents marketing opportunities

04-Jan-2008 - The beauty industry has received a boost from a study suggesting that the attractiveness of interviewees can influence the outcome of job interviews.

Holiday retail sales look unsteady as inflation bites

03-Jan-2008 - Although official retail figures showing holiday spend in the US are not out until the middle of January, it looks as though personal care companies are facing up to further...

Inter Parfums acquires international rights to Lanvin brands

02-Aug-2007 - As part of plans to further expand its global fragrance brands portfolio Inter Parfums has announced the acquisition of the Lanvin fragrance brand, a move that connects it to one...