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Headlines > Brand Innovation

Banana Boat goes multifunctional for new sun care launches

02-Apr-2015 - Leading sunscreen brand Banana Boat has launched three new products on the market that tap into growing trend for multifunctional sun care.

Dollar Shave breaks into men’s hair care

01-Apr-2015 - On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s...

Grocery retailer Whole Foods targets personal care consumers

19-Mar-2015 - The Beauty Week promotion, which got underway on Wednesday, will acquaint existing customers with Whole Foods’ personal care portfolio and attract prospective new shoppers to the store as well.

'Sephora effect' - beauty retailer changing the game in the US

12-Mar-2015 - The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the...

Revlon rebrands with a global tagline and comprehensive marketing campaign

19-Nov-2014 - In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media....

Murad skincare marks 25th Anniversary by moving into retail

11-Sep-2014 - The brand known by name by it’s founder Dr. Howard Murad, M.D., is moving into retail with a flagship boutique that aims to bridge the gap between beauty and health...

Birchbox opens first ever retail store in New York City

14-Jul-2014 - Leading beauty box provider Birchbox has made the move in to the brick and mortar retail channel by opening its first story in Manhattan, New York.

Chanel and Clinique show the importance of luxury beauty brand perception

29-Aug-2013 - Luxury brand perception differs in developed and emerging markets as well as in different geographical locations, so the segment’s players need to be aware of how they are viewed in...

‘Tongue in cheek’ marketing - the best way to connect with the consumer?

22-Aug-2013 - As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them...

Tria Beauty partners with Sephora in widespread US retail campaign

14-Mar-2013 - The venture with the global beauty retailer will see aesthetic device developer Tria Beauty’s light based hand-held acne treatment and line of topical skin care products launched in select US...

Latest technologies bring new dimensions to retail channels

04-Dec-2012 - At the recent in-cosmetics Asia event, Mintel senior analyst Vivienne Rudd gave a presentation that highlighted the latest technological innovations being used to entice consumers in the retail aisles.

Next step for cosmetics devices – brand bundling

20-Aug-2012 - In the first of a series on one of the industry’s hot topics, cosmetics devices, we speak to an expert in the area to find out about how the category...

Personal care companies shift marketing budgets as costs hit hard - research

08-Dec-2011 - The big personal care players are curtailing their spend on marketing and advertising as rising costs continue to impact shrinking profit margins.

Organic Monitor: marketing and distribution can help clear up natural claim confusion

25-Oct-2011 - Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also...

Branding and packaging important for future success of men’s grooming market

23-Sep-2011 - Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging...

Internet is rising retail channel but attracting consumers can be difficult: Mintel

10-May-2010 - Although the internet is an expanding retail channel in the US it can be difficult to entice consumers into making an initial purchase, according to market research company Mintel.

News in brief

Marketing software helps Paula’s Choice double revenues

10-Mar-2010 - Online cosmetics company Paula’s Choice claims to have doubled its email marketing revenue through the use of Lyris HQ software.

FDA cracks down on fake marketing claims over H1N1 products

27-Oct-2009 - The US FDA has launched a campaign that targets a number of unapproved personal care products marketed via the internet and claiming to protect against the H1N1 flu virus.

The key to marketing cosmetics could lie in attitudes to equality

20-Oct-2009 - US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.

Changing retail landscape helps define cosmetics in BRIC markets

05-Oct-2009 - The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.

Estee Lauder cuts unprofitable brand

21-Sep-2009 - Estee Launder has ceased distribution of its Prescriptive brand as part of moves to enhance the profitability of the company.

Comment

Brand protection means tougher work for lawyers

17-Aug-2009 - A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.

Top three stories this week

L'Oreal taken to court in Sweden for marketing claims

18-Jun-2009 - L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.

Good looking bias presents marketing opportunities

04-Jan-2008 - The beauty industry has received a boost from a study suggesting that the attractiveness of interviewees can influence the outcome of job interviews.

Holiday retail sales look unsteady as inflation bites

03-Jan-2008 - Although official retail figures showing holiday spend in the US are not out until the middle of January, it looks as though personal care companies are facing up to further...

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