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Headlines > Brand Innovation

First ever caffeinated shaving line hits store shelves

14-Sep-2015 - A new line of shaving products hits store shelves in the US very soon with a unique claim: it uses caffeine as a means of helping to quell angry shaving...

IBE launch event in New York City attracts droves of brands, buyers, and consumers

31-Aug-2015 - The 2015 Indie Beauty Expo showcased 80 independent beauty and personal care brands during a full-day event in the city last week. Every product shown was formulated without 20 “potentially...

Estée Lauder aims to target millennials with focal brands

27-Aug-2015 - Beauty behemoth Estée Lauder is aiming to target millennials with company CEO Fabrizio Freda saying it is an important focus, and has lined up the Lauder and Clinique brands to...

Cosmoprof Las Vegas: Takasago VP discusses the importance of fragrance in branding

27-Aug-2015 - Cosmetics Design caught up with Paul Ireland, vice president at Japan-based fragrance specialist Takasago International, who shared his opinions about the importance of fragrance in branding, as well as the...

Unprecedented indie beauty event launches tomorrow in New York

26-Aug-2015 - Brand leaders, company founders, and industry experts take the stage Thursday in New York City for the first Indie Beauty Expo, and in addition to their presentations the event connects...

Cosmoprof Las Vegas 2015: Air Aroma targets brand awareness through fragrance

25-Aug-2015 - At the recent Cosmoprof Las Vegas event Cosmetics Design caught up with Lauren Boothby, who is a leading fragrance consultant at Air Aroma, a company specialized in providing scent marketing...

New York City beauty retailer sells only makeup discovered on Instagram

25-Aug-2015 - If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable...

MAC cosmetics line targets consumers wanting to resemble their pooches

24-Aug-2015 - Outside-the-box cosmetics player MAC has become the first major brand in the business to launch a line of cosmetics dedicated to consumers who want to mirror their pets look.

Cosmoprof Las Vegas 2015: Interview with Dr. Russo Skincare

18-Aug-2015 - Cosmetics Design caught up with London-based Dr. Russo Skincare founder Dr. Luca Russo to find out about the unique sun protection actives he has incorporated into his newly launched skin care...

Cosmoprof Las Vegas 2015: Interview with Formen Makeup founder

17-Aug-2015 - The Cosmetics Design team caught up with Andrew Grella at the recent Cosmoprof Las Vegas event. At just 23 years old, Grella has established his own line of makeup for...

Cosmoprof Las Vegas 2015: Interview with naturals skin player Maya Chia

13-Aug-2015 - During the recent Cosmoprof Las Vegas event, we caught up with Susanne Norwitz, founder of Maya Chia Beauty. The skin care line has been developed using chia seed oil, and here...

Is anti-sweat make-up the next beauty niche?

05-Aug-2015 - In recent months both Bobbi Brown and a new player, Sweat Cosmetics, have launched make-up ranges with anti-sweat claims.

Microalgae producer launches organic cosmetics line

04-Aug-2015 - Algoid Technologies, a company known as a supplier of microalgae to the beauty industry, has taken the plunge and decided to launch its own organic skin care line.

Nudestix: The indie beauty brand that’s a case study in consumer behavior

30-Jul-2015 - Company founder and president Jenny Frankel spoke with Cosmetics Design about how millennial women see cosmetics as an accessory and how brands can innovate to fit cosmetics cleanly into their...

How fragrance can play a crucial part in developing a cult beauty brand

09-Jul-2015 - Ahead of the Cosmoprof Las Vegas presentation and roundtable focusing on how to create a cult brand, we caught up with speaker and panelist Paul Ireland to find out the important role...

Ammonia-oxidizing bacteria is about to seriously disrupt skin care

08-Jul-2015 - Probiotic science has piqued consumer interest, and one state-of-the-art company has been quietly selling personal care products that replenish and preserve skin’s natural microbiome with good bacteria. 

Derma e skin care launch targets anti-pollution trend

02-Jul-2015 - The Purifying skin care range from derma e is a new line of skin care products that incorporates some interesting ingredients, but what really makes it interesting is its focus...

The rules to social media brand engagement and follow through

01-Jul-2015 - Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new...

Social media engagement with cosmetic brands is ‘all about the quality’

30-Jun-2015 - A new survey of social media habits in the US finds that when it comes to cosmetic brands, users should be measured according to the quality of engagement.

The blueprint for indie beauty success

29-Jun-2015 - Cosmetic Executive Women, a global industry professional organization, brought together CEOs from 3 top independent cosmetic and skin care brands for its recent newsmaker forum event in New York City,...

Organizers of 2015 #Beauty20 Awards seek nominations

25-Jun-2015 - The third New York #Beauty20 Awards will be announced on November 5th, and ahead of that, organizers innoCos Events are looking for nominations.

Korean beauty and tech come together in the Way personal skin care gadget

23-Jun-2015 - The internet of skin is nearly here, thanks to the Seoul-based start-up Way, which will launch a digital tool that monitors and helps manage skin this November.

Hollywood actors are teaming up with non-toxic beauty brands

23-Jun-2015 - Gwyneth Paltrow joined forces with Juice Beauty and Jessica Alba partnered with The Honest Company on a new color cosmetics line. The actors are involved financially and creatively with the...

Credo cosmetics opens a flagship store

22-Jun-2015 - Sephora changed mass-market beauty, and now one of the company’s early leaders is expanding his promising online naturals venture beyond the web to a California storefront. 

PBA and Cosmoprof NA announce Beauty Pitch Final Five

08-Jun-2015 - The Professional Beauty Association and Cosmoprof North America have announced the five finalists for the inaugural Beauty Pitch competition for cosmetics brand innovation.

Key Industry Events

ADF&PCD

New York City / Conference and exhibition

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in-cosmetics North America

New York City, NY / Conference and exhibition

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