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Headlines > Brand Innovation

IOPE takes bio-science expertise to China

21-May-2015 - In an effort to become the ‘No.1 global bio-functional brand', Amorepacific's IOPE is moving into China with two stores in June.

LuxePack 2015 spotlights ingenuity

20-May-2015 - Packaging and design industry leaders take bold steps, spending on technology, innovating truly new containers, and shrewdly reinventing the way brands communicate with consumers.

Beauty consumers trust loved ones most: Dove moves in to capitalize

13-May-2015 - Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the...

Patent for technology designed to prolong botox cosmetic effect

11-May-2015 - Enhance Skin Products says a US patent and trademark has been granted for technology it developed for the use of hyaluronan and bioactive glass to enhance the effects of dermal...

Sustainable Living Plan paying off for Unilever, driving growth and cost efficiency

07-May-2015 - The Dove skin care maker claims that by integrating sustainability into its business it is driving growth, cost efficiency and resilience for the future: proof that the company’s Sustainable Living...

Custom and local nail care products gain momentum

05-May-2015 - Catering to consumers shopping for personalized, exclusive brands, polishes made by beauty entrepreneurs are trendy with women and influencing the men’s makeup category too.

Probiotic products gaining traction in the anti-aging marketplace

29-Apr-2015 - The live bacteria cultures popular as supplements in the wellness industry are becoming more common place in topical personal care products.

From kitchen start-up to offers from Sephora in under a year

28-Apr-2015 - An organic cosmetics range that was started in the kitchen of a young entrepreneur has sealed celebrity endorsements and is being stocked in major retail chains, all within the space...

Procter & Gamble forges R&D partnership to improve Gillette shave

14-Apr-2015 - In an effort to build on the world’s number one selling shaving brand Procter & Gamble says it has joined forces with research and development outfit Stark Industries in an...

Nivea introduces in-flight lip and skin care options

14-Apr-2015 - Never one to stagnate in its travel retail business, Beiersdorf has launched its first range of market exclusive Airline sets under its Nivea brand to be sold in-flight.

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

08-Apr-2015 - We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA...

Banana Boat goes multifunctional for new sun care launches

02-Apr-2015 - Leading sunscreen brand Banana Boat has launched three new products on the market that tap into growing trend for multifunctional sun care.

Dollar Shave breaks into men’s hair care

01-Apr-2015 - On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s...

Grocery retailer Whole Foods targets personal care consumers

19-Mar-2015 - The Beauty Week promotion, which got underway on Wednesday, will acquaint existing customers with Whole Foods’ personal care portfolio and attract prospective new shoppers to the store as well.

'Sephora effect' - beauty retailer changing the game in the US

12-Mar-2015 - The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the...

Revlon rebrands with a global tagline and comprehensive marketing campaign

19-Nov-2014 - In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media....

Murad skincare marks 25th Anniversary by moving into retail

11-Sep-2014 - The brand known by name by it’s founder Dr. Howard Murad, M.D., is moving into retail with a flagship boutique that aims to bridge the gap between beauty and health...

Birchbox opens first ever retail store in New York City

14-Jul-2014 - Leading beauty box provider Birchbox has made the move in to the brick and mortar retail channel by opening its first story in Manhattan, New York.

Chanel and Clinique show the importance of luxury beauty brand perception

29-Aug-2013 - Luxury brand perception differs in developed and emerging markets as well as in different geographical locations, so the segment’s players need to be aware of how they are viewed in...

‘Tongue in cheek’ marketing - the best way to connect with the consumer?

22-Aug-2013 - As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them...

Tria Beauty partners with Sephora in widespread US retail campaign

14-Mar-2013 - The venture with the global beauty retailer will see aesthetic device developer Tria Beauty’s light based hand-held acne treatment and line of topical skin care products launched in select US...

Latest technologies bring new dimensions to retail channels

04-Dec-2012 - At the recent in-cosmetics Asia event, Mintel senior analyst Vivienne Rudd gave a presentation that highlighted the latest technological innovations being used to entice consumers in the retail aisles.

Next step for cosmetics devices – brand bundling

20-Aug-2012 - In the first of a series on one of the industry’s hot topics, cosmetics devices, we speak to an expert in the area to find out about how the category...

Personal care companies shift marketing budgets as costs hit hard - research

08-Dec-2011 - The big personal care players are curtailing their spend on marketing and advertising as rising costs continue to impact shrinking profit margins.

Organic Monitor: marketing and distribution can help clear up natural claim confusion

25-Oct-2011 - Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also...

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